This business came to be because of my constant involvement in the online fashion community as I have frequented many various forums in my day. I used to be a part of Japanese streetwear (BT2 What up!?) forums back in 2006-2009 and was really big into NBHD, Bathing Ape, and sneakers. Back then you rocked Bape hoodies, sneakers and Neighbourhood jeans or Dior. This was the uniform.
After outgrowing camoflauges and all over prints I became more involved in various communities on Reddit as well as Instagram. There has been no bigger inspiration to me then my friends over on r/goodyearwelt as they have pushed me and driven me to not only start this business but to make it the best damn business possible. After organizing several successful GMTOs I decided it was time to take a leap of faith and here we are today.
Miloh is named after my dog, Milo who is an Alaskan Klee Kai. If you have met her you know she is an absolute nutter but I love her more than anything in this world and couldn't be happier to name my store after her. Together we have stepped into this journey and are excited to see what comes next. Have patience with us and I promise we will grow this company into something special.