Fischersund
Founded in 2017, Fischersund is a family-run perfumery and art collective led by Jónsi (Sigur Rós), his siblings, and their partners. The flagship shop in Reykjavík offers artisan fragrances, music, and visual arts. At its core, the brand creates hand-crafted perfumes using high-quality Icelandic oils, sustainably packaged. Each fragrance combines nostalgia, poetry, and music, with an immersive scent experience in-store, featuring bespoke schnapps. Fischersund’s products are inspired by Iceland's nature, crafted with eco-friendly methods.